E-Mail Marketers in Germany

2016-08-17 / 0 comments

The portal marketing-boerse.de provides a list of 21 German email-marketing service providers: optivo – E-Mail- und Omnichannel-Marketing 10179 Berlin optivo – E-Mail- und Omnichannel-Marketing Teradata 80335 München Teradata eCircle bietet alles integriert in einer Lösung: Marketing Resource Management, Kampagnen Management, Digital Marketing und Media Services. promio.net GmbH 53113 Bonn promio.net ist Fullservice-Anbieter im Bereich E-Mail-Marketing…

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Open Source License Compatibility

2016-01-05 / 0 comments

License compatibility in open source projects has become an urgent issue. Here are a few sources and services that help you to detect compatibility issues. TLDR Legal: Since 2012, TLDRLegal has been demystifying Open Source/Software licenses with simple, practical summaries. So far, our community has sent over 1.5 Million license summaries to hundreds of thousands…

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Mobile Data Economics

2015-08-15 / 0 comments

The top-line impact of OTTs Authors Juan Jose Rio – Partner – jri@deltapartnersgroup.com Saahil Malik – Senior Associate – saa@deltapartnersgroup.com – See more at: http://www.deltapartnersgroup.com/our-insights/understanding-data-economics#sthash.SoR70O52.dpuf

IBM: Data Economics Infographic

2015-08-15 / 0 comments

Data Economics Infographic (accessed: 2015-08-15 / Document Number: TSJ03543USEN)  

Book: Das strategische Management von Contentrechten

2015-08-06 / 0 comments

Autor Ulrich Schaal stellt in dieser Monographie die Frage nach der strategischen Bedeutung von Contentrechten in der Gestaltung und Bedienung digitaler Geschäftsmodelle audiovisueller Medienunternehmen. Er nähert sich der Fragestellung aus der Perspektive des strategischen Unternehmensmanagements und identifiziert Schlüsselherausforderungen vor dem Hintergrund der voranschreitenden Digitalisierung und deren disruptive Effekte auf konventionelle Geschäftsmodelle, Produkt- und Innovationsstrategien. In…

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Data & Multisided Markets

2015-08-04 / 0 comments

Data functions as a mediating layer between interconnected business areas creating multisided markets. Source: OECD – Internet Economy Outlook 2015, p. 147

The Economics of Long-Term Digital Storage

2015-07-25 / 0 comments

Paper  as  the  medium  for  the  world’s memory has  one great advantage;  it survives benign neglect well.   Bits, on the other hand, need continual care, and thus a continual flow of money.   A Blue  Ribbon panel described economic sustainability as the major issue facing long-term digital preservation.  This is despite Kryder’s Law, the 30-year history…

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Rechte- & Lizenzmanagement im Rundfunk – Materialsammlung

2015-07-19 / 0 comments

Das folgende Material stammt aus: Backhaus, Martin (2008). IT-Gestütztes Rechte- & Lizenzmanagement im Rundfunk. Berlin: Logos Verlag. [Online] IT-Systemlandschaft im RF       Archivsysteme & -datenbanken: DRA – Deutsches Rundfunkarchiv   Weiterführende Literatur: Stähler, Patrick (2002). Geschäftsmodelle in der digitalen Ökonomie: Merkmale, Strategien und Auswirkungen. St. Gallen: EUL Verlag. [Online]

Dynamics of the Media Industry

2015-07-17 / 0 comments

On request from DG CONNECT, IPTS launched in 2009 a research program on the “Statistical, ecosystems and competitiveness analysis of the Media and Content Industries”. The program created a set of 10 studies, numerous workshops and a Conference that pursue three objectives: To offer a quantitative statistical approach to the Media and Content Industries, including their extension or blurring…

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Book: The Economics of Digitization

2015-07-15 / 0 comments

The International Library of Critical Writings in Economics series Edited by Shane Greenstein, Professor and Kellogg Chair of Information Technology, Northwestern University, US, Avi Goldfarb, Professor of Marketing, University of Toronto, Canada and Catherine Tucker, Mark Hyman Jr. Career Development Professor and Associate Professor of Marketing, MIT Sloan School of Management, US This authoritative collection,…

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