advertising | Data Economics

E-Mail Marketers in Germany

2016-08-17 / 0 comments

The portal marketing-boerse.de provides a list of 21 German email-marketing service providers: optivo – E-Mail- und Omnichannel-Marketing 10179 Berlin optivo – E-Mail- und Omnichannel-Marketing Teradata 80335 München Teradata eCircle bietet alles integriert in einer Lösung: Marketing Resource Management, Kampagnen Management, Digital Marketing und Media Services. promio.net GmbH 53113 Bonn promio.net ist Fullservice-Anbieter im Bereich E-Mail-Marketing…

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Adobe introduces the Digital-Economy Project

2016-05-05 / 0 comments

On March 16, 2016 Luiz Maykot, data analyst at Adobe Digital Index wrote: Our team is pleased to announce the launch of a new initiative, the Adobe Digital Economy Project. The project’s core goal is to add insight to current economic discussions based on dynamic, responsive data about the digital economy. The Adobe Digital Index,…

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NAI – Network Advertising Initiative

2015-09-05 / 0 comments

NAI is a non-profit organization that is the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. Since 2000, we have been working with the leaders in online advertising to craft policies that help ensure responsible data collection and use practices. The result is the development of high standards that…

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Automated Experiments on Ad Privacy Settings

2015-08-07 / 0 comments

To partly address people’s concerns over web tracking, Google has created the Ad Settings webpage to provide information about and some choice over the profiles Google creates on users. We present AdFisher, an automated tool that explores how user behaviors, Google’s ads, and Ad Settings interact. AdFisher can run browser-based experiments and analyze data using…

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