Mobile Data Economics

2015-08-15 / 0 comments

The top-line impact of OTTs Authors Juan Jose Rio – Partner – Saahil Malik – Senior Associate – – See more at:

Automated Experiments on Ad Privacy Settings

2015-08-07 / 0 comments

To partly address people’s concerns over web tracking, Google has created the Ad Settings webpage to provide information about and some choice over the profiles Google creates on users. We present AdFisher, an automated tool that explores how user behaviors, Google’s ads, and Ad Settings interact. AdFisher can run browser-based experiments and analyze data using…

Read more →

The Economics of Shared Data Plans

2015-07-12 / 0 comments

In this paper, we introduce a simple analytical framework to model the tradeoffs between choosing a shared data plan and individual data plans for different devices from a consumer perspective. In particular, we show that even in this simplified setting, this choice is non-trivial for a consumer, with a complex dependency on users’ psychology of…

Read more →

Social media & sharing icons powered by UltimatelySocial